Il Consorzio di Italia: Piemonte #2 October, 2016 This month we welcome back John Rittmaster, PRIMA’s Wine Director and Owner, to write our introduction. He’s just returned from a trip to Piemonte where he toured a great crew of PRIMA Customers to wineries, restaurants, truffle hunting, etc… Stay tuned, we’ll plan another trip in 2017! … Continue reading Il Consorzio di Italia: Piemonte #2, 2016

Il Consorzio di Italia: Sicilia November, 2016 By PRIMA Wine Buyer, Peter Andrews, CSS, CSW, MBA The island of Sicily, thanks to its strategic location at the junction of two continents, has been a scrumptious little cannoli for scores of invaders over the millennia.  Like the tides of its surrounding seas, the Mediterranean, the Ionic… Continue reading Il Consorzio di Italia: Sicilia 2016

Alto Adige: The Land of Orchards, Alps and Co-Ops By PRIMA Wine Buyer: Peter Andrews, CSS, CSW, MBA Alto Adige is among the world’s most beautiful viticultural areas offering an astonishing contrast between its soaring, jagged mountains, lush verdant valleys and an intriguing multi-cultural architectural influence. The area is registered as a UNESCO World Heritage… Continue reading Il Consorzio di Italia: Alto Adige 2016

Il Consorzio di Italia: Veneto By PRIMA Wine Buyer, Peter Andrews, CSS, CSW, MBA Venice’s Lagoon feeds all of Coastal Veneto The Veneto, the broad chunk of land connecting the Adriatic Sea to the Po River in northern Italy, is a tale of two distinctively different geographies.  Venice, the crown jewel of Italy and its… Continue reading Il Consorzio di Italia: Veneto 2016

Piemonte Part One: More than Barolo and Barbaresco By PRIMA Wine Buyer, Peter Andrews, CSS, CSW, MBA To truly understand a region’s wine life (or anything else for that matter), one must travel. What fun is that?  I mean who would want to travel to Italy?  However, learning about wine is and always will be… Continue reading Il Consorzio di Italia: Piemonte #1 2016

Liguria: More Than the Riviera By PRIMA Wine Buyer, Peter Andrews, CSS, CSW, MBA Liguria is one of those places that once visited, will leave an indelible impression.  Its rugged   coastline with its rocky cliffs rising right from the beach, and those picturesque pastel villages clinging to them are, for many, the consummate image of… Continue reading Il Consorzio di Italia: Liguria 2016

Il Consorzio di Italia: Le Marche 2016 By: PRIMA Wine Buyer, Peter Andrews, CSS, CSW, MBA Where the Mountains Meet the Sea Visitors to Italy concentrate their time and energy on its best known destinations: Venice, Liguria, Tuscany, Rome and Naples.  But the Italians themselves, when they travel, love the Marches, the little chunk of… Continue reading Il Consorzio di Prima: Le Marche 2016

Il Consorzio di Italia Wine Club: Lazio By PRIMA Wine Buyer, Peter Andrews, CSS, CSW, MBA It comes as no surprise that Roma and The Vatican City are considered the two biggest tourist destinations in all of Italy. These cities are among the most beautiful and educational places one can visit as they are packed… Continue reading Il Consorzio di Italia: Lazio 2016

The Hills of Campania By PRIMA Wine Buyer, Peter Andrews, CSS, CSW, MBA If I were asked to choose my favorite region in Italy for its history, tourist attractions, food and wine, Campania would be the place. I would gratefully choose Napoli as a second home if I could, but I am also a pizza… Continue reading Il Consorzio di Italia: Campania 2016

Il Consorzio di Italia: Friuli Venezia Giulia  My Personal Connection to Friuli By PRIMA Wine Buyer: Peter Andrews, CSS, CSW, MBA Not too long ago, I had the good fortune of staging in a small town called Fagagna in a Michelin-starred restaurant called Ristorante San Michele. The restaurant was built within a centuries old castle, Castello… Continue reading Il Consorzio di Italia: Friuli Venezia Giulia 2016